About Me

My operating style is direct, performance-driven, and rooted in clarity. I set targets that are realistic, measure progress against outcomes, and adapt quickly when reality shifts. I am hands-on in the early stages, rolling up my sleeves to design systems, solve bottlenecks, and align teams. Once the machine is running, I step back just enough to let it operate while keeping an eye on key levers. I balance data with instinct, knowing when to follow the numbers and when to trust the signals from the market or the team.

You may have noticed the 3 failed products I highlighted. I do not shy away from my failures. Every missed target or flawed rollout has been a blueprint for a stronger approach next time. The loss still beats me up but I acknowledge it without ego. Those moments sharpened my judgment, refined my playbook, and built the resilience I rely on today. Fortunately, I had excellent leaders in my past. They recognize the mark of a strong operator is not avoiding mistakes. It is using them as fuel to operate better, faster, and smarter in my next run.