ADDISON
ADDISON
Overview
Addison Coffee is an American coffee brand originating from Dallas Fort Worth, Texas. The initiative was for my team to identify if they were an opportunity for us to assist in expanding on their physical presence. Their initiative at this time was focused in the area of Forney, Texas. As a local business, their future plans often revolve around continued growth and community engagement.
Objectives
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Review opening new locations plan in other DFW-area communities
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Review their new flavors, roasts, or coffee-related products to their lineup
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Understanding their e-commerce presence through metrics
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Identify other local businesses to supply their coffee or collaborate on products
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Understanding their performance models and KPI's
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Create community engagement survey to understand purchasing sentiment