APOLLO
APOLLO
Overview
Productive Formula can be considered one of the first B2B platform large language models. Developed during a time when the founders were closely connected with OpenAI utilizing ChatGPT-2 for language development modeling to promote marketing content in the automotive category. My team at Apollo Global helped approve seed funding of $750,000 into three rounds with a 16 month runway and advised accordingly. Unfortunately due to the pandemic, the startup failed to reach their target goals and no further funding could be raised.
Objectives
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Focus on reducing the monthly burn rate by 40% to extend the financial runway
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Transition the entire team to a remote work within 30 days
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Pivot from a one-time sales model to a predictable, subscription-based revenue stream within four months
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Relaunch the marketing strategy to focus on digital channels and increase inbound leads by 25%
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Apply for government relief programs and reach out to investors to secure additional capital within nine months
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Maintain employee morale and trust by holding weekly all-hands meetings to provide transparent updates on the company's status
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Create a comprehensive 'Pandemic Playbook' to document key decisions and strategic shifts for future planning and fundraising